Referral hiring · white-label proposal
Your next hire is already in your crew's phone.
Murphy Tractor & Equipment Co. · 2026
The problem
The people you need don't live where the job boards look.
177K
equipment techs needed through 2028
~40%
annual turnover in hourly roles
42days
to fill a skilled seat — while the machine sits
Why dealers feel it worst
Small markets. Specialized people.
Zero recruiter leverage.
Boards don't reach them
The best diesel tech in Park City isn't refreshing Indeed. He's working — at a competitor, or independent.
Every branch fights alone
12 locations, each posting into the void, paying per-click for applicants who never show.
Referrals run on sticky notes
Your best hires already come from your crew — but nobody tracks it, nobody's paid fast, so it fizzles.
The insight
Your crews already know your next 50 hires. Nobody has ever made it easy to say so.
Referred hires start faster, stay longer, and cost a fraction of agency fees. The referral engine just never got a product built around it — until now.
The product · Murphy Careers
One tap from a coworker's contacts to a branded text.
01
Every role on your careers page
Imported straight from murphytractor.com — techs, parts, sales, service, office — bonus in dollars on the card, every link tracked to the referrer.
02
The algorithm finds who fits
Parachute ranks each person's own contacts per role — 96% match · diesel background · 6 mi away — no scrolling a phone book.
03
Candidate gets a text
Murphy-branded SMS, personal note, 2-minute pre-filled apply. No resume, no login.
REAL SCREENS · LIVE PROTOTYPE
See it work
01 · YOUR ROLES, BONUS ON THE CARD
02 · IT FINDS WHO FITS — WITH THE WHY
03 · ONE TAP — THE REFERRAL LANDS
The rewards engine
Cash on hire.
Tracked in the open.
THE PROMISE
$2,000
when your referral gets hired. Every referral, every stage — applied, interview, hired — visible in the app.
Transparency is the flywheel: when Dana sees Tom collect his bonus, Dana refers next. Your crew becomes a standing recruiting force you pay only on results.
For your managers
A pipeline you can finally see.
Live referral pipeline
Every candidate, every stage, per branch — who referred, who applied, who's interviewing.
Know your best referrers
Which crews and which people fill seats. Reward them, learn from them.
Cost per hire, honest
Bonuses paid vs. board spend and agency fees, side by side.
White-label & model
Your brand on every screen.
Our engine underneath.
Murphy green and John Deere black & yellow — the exact tones — end to end: app, texts, apply pages. Your people never see anything but Murphy Careers. A quiet "powered by Parachute" is all that shows.
Simple commercial shape: platform subscription + success fee per referred hire — priced against what one empty tech bay costs you per week.
Why now
Every tech carries the network in their pocket. AI finally makes the matching effortless.
Ten years ago this idea needed behavior change. Today it's one tap on a phone your crew already lives on.
The ask
Pilot it at one branch. Count the hires.
90 days, one location, real roles and real bonuses. If the referral engine doesn't out-hire the job boards, we shake hands and part friends.
Live demo: the app, skinned for Murphy, is one click away.
